Investigate
An estimated “70-90% of leads generated by marketing are never followed-up with by sales” – Marketing Sherpa
WEBLEADSB2B INVESTIGATE takes this problem away. By ensuring all potential leads are enriched with a wealth of background information, Sales executives are now provided with the quality details they need to follow each lead up.
Rich B2B online resources, such as from LinkedIn, Jigsaw, and Hoovers, combined with our advanced user-friendly interface, streamlines your lead generation process and improves your lead generation numbers like never before.
Features
WebleadsB2B INVESTIGATE provides the following premiere capabilities that help organizations to maximize their return on sales and marketing programs by converting their on-line visitors into sales leads:
Improve productivity – Take hours out of the time needed to check up on every potential lead. Instantly collect details about them from online B2B resources such as LinkedIn and Jigsaw to judge if they are true leads. Find out if they have already been qualified; if they are already in the sales pipeline; or if they are a new contact for an important account you are trying to win.
Streamline marketing and sales efforts – Align marketing and sales efforts in the early qualification of leads. Through the use of an advanced user-friendly interface, dashboards, and management reports, sales managers are kept up-to-date with lead activity and overall marketing initiatives.
Improve lead routing – ensure sales executives are immediately alerted to new potential leads; identify contacts that need to be nurtured and contacted for future marketing promotions; filter out regular time wasters and competitors, allowing sales executives to focus on only their target audience.
Monitor behaviour – Leverage modern web detection techniques to discover additional information you consider helpful in helping qualify a potential lead. For example, which keywords did they use to end up on your site? Are they a returning visitor who has continuously been monitoring your website? Could they be a potential buyer or will some quick background checks indicate they came to your site purely by chance?
Other features include:
- 24×7 availability from anywhere in the world
- Direct integration with your landing pages or web pages
- Integration with our WebWHO services
- Email notifications of new leads
- Real-time tracking of each lead